The need to leverage the internet for your business isn’t far fetched. It’s a sure way to go if you want to bootstrap your business to getting recognized in this digital age. In this article, we explore a comprehensive tutorial on how to start an online clothing business in Nigeria.
Using the internet to leverage your clothing business is a faster way of getting your business on the map. It grants you access to a variety of customers you won’t get access to if you restrict your business to your locality.
Radio and television commercials are also avenues to bring your business to the awareness of potential customers, but they are certainly no match for the internet. The large majority of the people on the planet spend more time on the internet, so it makes so much sense to prioritize the internet over television.
Reading through the above paragraphs, I believe you already grabbed how profitable the internet can be in bootstrapping your business. However, before you can make the internet work for you there are certain tactics you must employ. Hence this article on how to start an online clothing business in Nigeria.
How To Start an Online Clothing Business in Nigeria
Step 1: Decide the type of clothes you want to sell.
The choice of clothes to sell goes a long way in dictating how the other steps to selling clothes online in Nigeria are executed. There are a lot of options available here.
The options available include
- Gender-based clothes (Male or Female) or sell both
- Kids or Adult clothes
- Clothes that suit a certain type of occasion
- and lots more.
However, as an enthusiast who wishes to succeed in the online clothing business, you are strongly advised to sell clothes that are unique and eye-catching. Avoid clothes that have become a sort of cliché among offline retailers.
In summary, having unique and beautiful clothes, you won’t find elsewhere or in offline shops, is a sure way to persuading customers to purchase from your online shop.
You can also make your decision based on the following:
- You can decide to sell clothes based on the weather season
- Based on the celebration: Statistics show that kiddies clothes sell the most during the festive periods like Christmas and Sallah.
- You can also make your decision based on your acumen for selling clothes. You can be good at persuading females
Step 2: Get Capital
Now that you have decided on the type of clothes you want to sell, the next and second most crucial step to selling clothes online in Nigeria is to raise your capital. The capital to be raised is hinged on the decision you made earlier concerning the clothes to sell. The capital money should be able enough to purchase the first batch of the type of clothes you want to sell.
Speaking on batches, it’s totally not necessary for you to have goods that would fill a warehouse. As long as you can afford to get some goods, you are advised to start from there, after which you can proceed to purchase more goods from the proceeds of your profit. This is a very clever way to build your business without having to acquire debts at the beginning of your business.
However having a good trust foundation, could also mean customers can trust you to pay before delivery. This way you don’t have capital money. All you just do is purchase the clothes requested with part of the money given to you for the clothes and logistics.
Step 3: Purchasing The Clothes To Sell
Nigeria is home to a large number of wholesalers who deal on clothes, which means there isn’t any form of monopoly here. However, you should note that Lagos and Anambra state (Onitsha) have over the years grown to become a major hub for wholesale goods including clothes.
In the absence of a cheap/trustworthy wholesaler in your region, you are advised to seek wholesales in Lagos and Abia. While you are at it, you are also encouraged to find wholesalers that offer a very good rate, the best there is. You won’t want to get your goods at insane prices, as it will in turn affect your price tag.
High price tags have a high tendency to scare your customers and can also reduce your profits, in scenarios where you are determined to sell at a reasonable price at all cost.
Step 4: Adding Price Tags
Adding price tags can be very tricky. You have to decide the profit you feel is fair enough considering the cost price. But in a real sense, there isn’t any ideal profit. A customer may find a price tag as being too expensive, while others may find that the same price tag as being very cheap.
So how do you get to place this price tag?. You can also use a clandestine method of telling your customers the price. It simple. Place your goods on your platform without brandishing the price. This will compel the customer to send you a direct message to inquire about the goods.
This way you can negotiate with the customer, coming terms at what would be affordable by the customer. The rich folks won’t price too much so they may just end up buying your goods with the first price you told them.
This way you don’t have to bother about missing the immense profits you could have made from selling to the rich folks and you also do not have to bother about losing your not so affluent customers because of ridiculous prices.
However, if you do decide to brandish a price tag, then you advertise to take a cue from other online clothing brands to deciding what’s tagged as a fair price.
Step 5: Choosing Your Preferred Platform
The internet is packed with a plethora of platforms that can help make your business known to a large population for a price that’s cheaper than what you would spend on a TV or Radion commercial and also on newspapers/magazines. Some of these platforms are outlined below:
- Social Media (Facebook, Instagram, Twitter)
- E-commerce Websites ( Jiji, Jumia Konga)
The platforms listed above have over the years shown to be very efficient in internet marketing. However social media is my favorite of the bunch.
Social Media: For effective marketing on social media, you could employ the services of a social media influencer, pay for ads or you could purchase followers from third-party vendors, which in my opinion is sort of the least avenue here.
E-commerce Websites: There is this option on E-commerce websites that allow business owners to display to sell their wares via the platform, with the condition that they must meet certain terms and conditions.
Utilizing these E-commerce websites is a great way to go, due to the fact that these E-commerce websites have mad names for themself. So having your goods sold under them is somehow similar to using their franchise and could earn you loads of customers and money. Below is a list of some of the top e-commerce websites in Nigeria
Jiji: Notable mention to Jiji. Jiji lets people advertise their wares, with the condition that they pay a token to make it visible to enthusiasts surfing the platform.
Blogs: The best way to utilize blog traffic to boost online sales as a cloth seller, will be to pay for ads on fashion websites. They could make articles with links or contents containing your contact or they could place your ads on sidebars.
People who visit fashion blogs are majorly fashion enthusiasts who would jump at every opportunity to get nice wear, so there is a high tendency that they may probably click on an ad showcasing the kind of clothes they would love to acquire. Placing ads on blogs with a very broad niche may not really fetch you good sales.